WELCOMING AF COSMETICS
I’ve dreamed about owning my own business from the time I was a little girl. The entrepreneur lifestyle is just in the Ferrara blood to be honest; I was bound for this life. If you asked me 5 years ago if I thought I would own my business at 21 I probably would have told you ABSOLUTELY! The truth is I had the idea of starting my own cosmetics line for years but kept finding every excuse in the world why I should not start it. Finally, I came to the conclusion no time would be an ideal time and there would always be some type of excuse why it would not be a good time to start my line. So...I made the big girl decision to make one of my little girl dreams into reality. I launched my line about 4 weeks after the toughest time in my life, my dad’s passing. I wanted to immediately put everything on hold or just quit, but I knew that’s not what my dad would have wanted. I thought to myself there is no better time than NOW because to be honest life is just too short.
-Alexis founder of AF Cosmetics